Posts Tagged Super Bowl Commercials
The NFL ended their 2017-2018 on a positive note. After all the season’s negativity that blanketed the business with the kneeling saga and the usual bad behavior by some players, the Super Bowl was probably the best Super Bowls in its history. The game was won with Eagles Coach Pederson’s two gutsy calls – one, a 4th down play at the end of the first half to score and again towards the end of the game. Most coaches (except Belichick or Carroll) would have just punted and hoped for their defense to stop the other team. Both teams had trick plays where the QBs handed off to others who threw back to them. Tom Brady showed why he is a quarterback instead of a receiver missing the easy 6 points. Youth prevailed with Nick Foles catching his and scoring. The game ended on a Hail Mary pass with 7 defenders surrounding Gronk. I knew with Referee Gene Steratore officiating (remember the down determined by the index card?) that the game would not end on a defensive penalty. With the exception of the “Catch Rule Hell Moments” with Zach Ertz’s TD, the game officiating was pretty non-existent with only 5 for 47 penalty yards for the Pats and 8 for 79 for the Eagles – most given to offenses. They let the boys play — including the horrific helmet-to-helmet hit by Malcolm Jenkins on Brandin Cooks. Unfortunately, it may have been one of the least watched Super Bowls though because both teams were so disliked by the rest of the country as well as the hatred/jealousy for Tom Brady.
For those who didn’t watch the post-game on the NFL channel, a very drunken (or something) Kevin Hart stumbled to the podium where owner Jeffrey Lurie, coach Doug Pederson and MVP Nick Foles were being interviewed. The Philadelphia native said the F-word while professing to be an Eagles fan and then fought off Deion Sanders who tried to remove Hart from the stage. Also, unfortunate was how the Eagle fans destroyed the downtown area. Of all the championship post-celebrations, this one will probably go down as the most costly for cleanup. I know it’s a big deal for a city to win their first Super Bowl championship, but I question the need to be so destructive.
The commercials were different this year as well as, as Simon Cowell used to tell the American Idol contestants, not memorable. Was it just me or did it seem that there were a lot of NBC promotions of the Olympics and to their shows? Does this mean their price tag was so high that they had to fill spots with their own? And what about the 30 seconds of black when I thought it was because I paid our cable bill at the last minute? I’m sure someone got in a lot of trouble for not loading a spot. The Toyota’s ad kept my attention the whole segment, but I couldn’t figure out how all the athletes defying all odds tied to a car. Then this morning, I couldn’t remember it was Toyota who had the spot until I researched it. I loved the Budweiser water ad – what they did for the hurricane victims needed to be touted. The “Stand By Me,” music chosen was perfect for the ad. The most entertaining commercial was the NFL ad with Eli Manning and O’Dell Beckham doing their rendition of Dirty Dancing including the lift. Poor Peyton closely followed with his Universal Parks roller coaster ride with the kid, but it was like watching a field goal scored shortly after 100 yard pick 6. There was no comparison. Steven Tyler’s Forever Young Kia ad was fun as were the Tide ones.
Lastly, let’s address the halftime show or lack of. It was way too busy for me. It seemed like parts of it were pre-produced and if one is going to lip-synch badly, at least have the trombones in the background appear to be playing!! Wasn’t Justin Timberlake’s choice of wardrobe a little strange (his shirt looked like a piece of material cut from a curtain at a hunting lodge) and how does it tie in with a Prince Tribute? Maybe he could have worn a purple tux instead?
My report card:
Game – A
Post-Game – F
Commercials – B+ (would have been a C- but Budweiser and NFL brought average up)
Halftime – D
If you’re interested in getting an ad supporting my Hill Country Happenings articles or even sponsoring the cover, contact Monica at 830-377-8707. It’s a happening magazine celebrating a decade of publication!
Last month was a pretty good month for me. It was very welcomed after a challenging recovery period following my accident last November. February started with the Super Bowl and I found myself among the few not rooting for Peyton Manning and the Broncos. The disappointment was still too fresh from Denver uprooting my New England Patriots two weeks prior. In addition, I still harbored a grudge against Denver for beating my other team, the Steelers, in a 2012 Wild-Card playoff game with one overtime play by Tim Tebow. However, wounded pride was not only the reason to be a Seattle fan. In my Fantasy Football league, I had the Seahawks Quarterback, Russell Wilson, and I needed a good game from him to possibly win in my league. For you regular readers of this column, you may remember back to last year’s October column when I discussed starting the season already stinking out the house by losing every game, most by five points or less. Many might have given up, but I didn’t as my last cellar season was in 2010 when I ended up winning the post-season with Aaron Rodgers as my Quarterback. Talk about the planets being aligned!!! I was going into the Super Bowl with a lead in our league and providing Wilson had a good game and Marshawn Lynch not having a monster game, it looked promising for me to win. The phone rang a few hours before game time. I’m playing Spades on the computer and half watching the pre-game. The caller is the Commish of our league. “Hey, did you see Russell Wilson hit his head getting off the team bus? It’s really bad,” he claims. Well, he had me going for several minutes until I saw Russell safely in the locker room area. Seattle won, Wilson had a good game and I waited on pins and needles for a week until my league win was confirmed.
Did you notice the commercials for the Super Bowl this year? The most talked about ones seemed to have patriotic or animal themes. My personal favorites were the ones from Budweiser. The first one was the puppy in a stable bonding with a Clydesdale, then getting adopted and therefore separated from the horse. The duo was later reunited when the pup escaped from its owner and returned to the horse farm. All this in one minute — sure moved along a lot faster than my soap opera! The second one was the town welcoming home the soldier. One couldn’t help but get teary-eyed as the community thanked their hero returning from the war. I also cracked up at the Subaru commercial with the retriever family. Papa dog was caught by mama dog ogling a poodle crossing the street and done in front of a puppy in the backseat with his puppy-sibling in the infant-seat. Mama dog growls! Loved it….. Then came an even better one by United Airlines during the Olympics. It had the US teams bobsledding, skating and skiing through the airport, jetway and airplane. As the athletes got situated, the curling stone jammed in the Captain’s foot and a female skater did a three-sixty as she stowed her bag in the overhead compartment. I just loved the creativity put into making those commercials.
Speaking of the Olympics, as of deadline time for this column, they were still in full swing. We’re very excited as Rick’s cousin’s son-in-law, Dallas Robinson, is on the US Bobsled team. We’re so proud of Dallas as well as all the Olympians who have spent years of training and hard work to represent their respective countries. So far, it has been a media frenzy with several non-games sagas unfurling. Unless one was a bobsled groupie, few had heard of Johnny Quinn — that is until he got locked in his bathroom and stuck in an elevator.
We also witnessed how nasty conjunctivitis can be as poor Bob Costas battled the disease as it spread to both eyes. Been there, done that. On a positive note, I loved his round spectacles. My heartstrings were tugged as I saw US slopestyle skier Gus Kenworthy trying to foster several puppies. Good thing I wasn’t over there. Those cuddly little fur balls are irresistible! While the hype built up over a rematch of USA and Russia in hockey, I fondly thought back to the 1980 “Miracle on Ice” at Lake Placid. I remembered it well, as I viewed it from my parents’ recliner with crutches at my side. I was recovering from a skiing accident. Here I was in 2014, again in rehabilitation of several body parts, watching the Olympics. The Olympics served as a catalyst for my determination to be fully functional again. So many of the participants had overcome surgeries and rehabilitations to be a part of the experience. My orthopedic surgeon, Dr. Lue, was happy with my progress rehabilitating my elbow, wrist, hand and shoulder. He was pleased that I was ahead of what he expected for that stage of my recovery. I was thrilled to see one of the skiers back racing after recovering from an accident less than a year ago. I commented that’s there’s hope for me after all! Rick was kind enough to point out that she is also forty-seven years younger than me. Minor details.